The basic principles of marketing will tell you that in order to sell a product successfully you will need, at the very least, to focus on the 3 P’s – Price, Promotion and Presentation.
Price – Meet the market
Before deciding at what price to list your property, it is important to know where the current market sits. Many owners will list a property well above what it is actually worth thus deterring buyers from making an offer. This can be avoided by getting an appraisal from your local agent showing recent sales evidence of comparable properties and thus justifying the agent’s recommended listing price.
Promotion - You can’t sell a secret!
The marketing strategy should encompass the following marketing elements which are highly recommended and essential in the sale of your property. It will also expose your property to the widest audience of potential buyers.
Internet – with a high percentage of enquiry coming from the internet, this method is a successful means of sourcing buyers and is the most powerful marketing tool available to use today and a definite must.
On site signage – a feature board installed at the front of the property is the constantly working, silent salesman. These boards highlight the benefits of the property and tell the story that can’t be seen from the street.
Presentation – Poor presentation equals lower selling price
If you want to create value in your property it is fundamental that the property presents well when viewed by potential buyers. Have a look at areas of the property that could benefit from a little maintenance like a repaint along with a general clean-up of entire site. First impressions last so make sure it is a good one!
Once this is done it is worthwhile having professional photos taken of the property in order to portray it in the best light. With most enquiries coming from the online medium it is essential to capture the buyer’s attention through quality visuals of your property.
Malcolm Healey - 0401 058 277
Malcolm is a Commercial Sales and Leasing executive with Altegra Property Group and specialises in Perth’s northern corridor industrial and office markets. Malcolm enjoyed over 12 years of sales and marketing experience internationally, prior to joining Altegra Property Group a couple of years ago.
Malcolm’s extensive background in direct sales and pro-active approach has helped him to develop a large network of investors, tenants and properties.
He has successfully transacted on a broad range of sales and leasing assignments combining his skillful negotiation strategies with a fundamental knowledge of commercial property.